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Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing…

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Pharmaceutical marketing can lead to overdiagnosis, overtreatment, and overuse of medications. Digital advertising creates new pathways for reaching physicians, allowing delivery of marketing

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NAVIGATING THE NEW NORMAL (MARKETING IN A DIGITAL WORLD) By Charlotte Valente, Head of Marketing Adshel EXECUTIVE SUMMARY: Marketers in the new digital world are at a crossroads.

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NAVIGATING THE NEW NORMAL (MARKETING IN A DIGITAL WORLD) By Charlotte Valente, Head of Marketing Adshel EXECUTIVE SUMMARY: Marketers in the new digital world are at a crossroads.

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eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible

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Boosting loyalty is ultimately a game of inches. To become a loyalty company, companies must view data, analytics and operational excellence as a unified digital business capability.

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IntroductionThe greatest invention of mankind is language;an invention in which all kinds of people havecontributed over a long time and that enablesthem to communicate their feelings andthoughts.

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